Most ecommerce teams still treat their product feed as a Merchant Center compliance task. Get the products approved. Fix the errors. Keep the feed live. Move on. But Google’s Shopping Graph has changed the role of product data. It now helps power Shopping Ads, free listings, AI Overviews, AI Mode, Gemini, and other AI-led shopping experiences. That means product data is no longer just a feed. It is a visibility layer. If your product titles are generic, your attributes are missing, your categories are shallow, or your price and availability data is stale, Google has less context to work with. That matters. Because AI shopping experiences rely on structured product data to understand: • What the product is • Who it is for • Which searches it matches • Whether the data can be trusted • Whether the product should be shown Merchant Center approval is now the floor. The real opportunity is helping Google understand your products better. Read the full guide here: https://lnkd.in/gPgrnm48 #googleshopping #pmax
FeedOps
Advertising Services
Shopping Feed Optimization for Google, Microsoft, Meta & Marketplaces — Built for ROAS. Powered by Product Data.
About us
FeedOps helps ecommerce brands and agencies optimize product data for better ad performance. Whether you're running Google Shopping, PMax, Meta Ads, or scaling across Microsoft, Amazon, and other marketplaces — FeedOps connects, audits, and improves your product feed to align with campaign goals. ✅ Built for ROAS ✅ Trusted by retailers ✅ Loved by agencies Our platform combines AI-powered feed optimization with expert strategy to reduce wasted spend, unlock more sales, and keep your ad dollars focused on high-intent clicks. Fix your product data. Align it to your ad strategy. Get better results. → Want a free feed audit? DM us "AUDIT" to get started.
- Website
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http://www.feedops.com
External link for FeedOps
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Adelaide
- Type
- Privately Held
- Founded
- 2020
- Specialties
- Product feed management software, Product feed management tool, Product feed software, Google shopping optimization software, Google shopping management software, product data feeds, marketplace software, amazon feeds, and ebay feeds
Employees at FeedOps
View 6 employees at FeedOps
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Locations
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Primary
Get directions
Adelaide, 5000, AU
Updates
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FeedOps reposted this
More than 70% of #AI retail search results now include pricing, product cards and direct purchase links. AI platforms are no longer just used for research. They are making purchasing decisions for your customers, and will soon become the checkout. We are now 2 weeks out from the Jaywing Australia and FeedOps Agentic Commerce event, From Prompt to Purchase, in Sydney. Hear from Jaywing's Head of SEO & GEO Rob Hilborn, Ecommerce Director Ash Terry and Founder & CEO of FeedOps Frank Grasso who will be covering the shift in search and buying behaviour, how to gain visibility on AI platforms, and what metrics now matter to measure performance. Join us on Thursday the 30th if April, 3-7pm. Alpha, The Gallery, Level 1, 238 Castlereagh St, Sydney CBD. Free registration link in the comments below.
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This award reflects our shared vision with Microsoft Advertising — using AI to make ecommerce advertising smarter, simpler, and more effective.
Thrilled to share that FeedOps has been named the 2025 Microsoft Advertising APAC Winner for AI Innovation. This award celebrates how partners are using Microsoft’s AI solutions to transform industries — and for us, it recognises the work our team has done to help ecommerce retailers and agencies drive better results through smarter product data and AI automation. A huge thank you to Paul Korber, Kenji N. and Renee Stopps from the Microsoft Advertising team for your partnership, guidance, and ongoing support — it’s been incredible working with you. Congratulations to all the 2025 APAC winners: FeedOps (thats us), CyberAgent, Inc.| Adpulse (congrats Shaun Bond) | transcosmos inc. | dentsu Singapore | Hilton Hotels & Resorts | Simprosys InfoMedia | Sparro by Brainlabs | Temple & Webster | Dentsu Digital Inc. | Wavemaker Australia & New Zealand | Audible | Hakuhodo DY ONE Inc. | 株式会社WACUL The level of innovation across this partner community is inspiring — we’re proud to be part of it. 👉 Read the full announcement here: https://lnkd.in/gYd2ZkQv #MSAPartnerAwards2025 #MSFTAdsPartnerAwards #MSFTAdsPartner #MSFTAds #FeedOps #AIAward #Ecommerce #DigitalAdvertising #Innovation
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🚀 ChatGPT Shopping Search Is Here — Are Your Product Feeds Ready? OpenAI just launched ChatGPT Shopping Search — a new way for customers to discover and buy products directly inside ChatGPT. For now, Instant Checkout is only available in the U.S., but the direction is clear: 🧠 Conversational commerce is coming fast. 🛍️ Structured product data is the new storefront. At FeedOps, we’re already helping merchants get their product feeds ready for this new channel — optimizing titles, filling missing attributes, and aligning data to OpenAI’s commerce feed spec . If you want your products to show up in ChatGPT Shopping Search, it starts with your feed. Our team can help you prepare, optimize, and be ready to plug in when access expands globally. 📚 Read our latest post: https://lnkd.in/gDejEgTX #ChatGPT #Ecommerce #FeedOps #AI #ProductFeeds #ShoppingAds #OpenAI #DigitalCommerce
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Great conversation between our CEO Frank Grasso and Shaeden Watson from NORA ~ National Online Retailers Association They explored: The role of product data in driving growth. The challenges agencies and retailers face with Shopping and PMax. How smarter feed optimization can reduce wasted spend and improve ROAS. A valuable watch for anyone looking to unlock more from their ad campaigns. https://lnkd.in/gpYK2Y8e
NORA Partner Showcase with Frank Grasso of FeedOps
https://vimeo.com/
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A smarter way to optimize Google Shopping feeds is here. We’ve completely updated our Google Shopping Feed Optimization Guide to reflect the latest best practices — and we’ve added how AI can be used to take your feed further. From fixing common feed issues to enhancing product titles and attributes, this guide gives eCommerce teams and agencies a practical playbook for increasing visibility, clicks, and conversions. Read the updated guide here: https://lnkd.in/gtm4TmAS #Ecommerce #GoogleShopping #ProductFeeds #AIOptimization
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🚀 Big news from FeedOps: We’re sponsoring the Amazon Australia Seller Summit 2025 and officially launching our new Marketplace Solution — bringing AI-powered feed optimization to every marketplace. This annual, in-person event is Amazon’s biggest gathering for sellers in Australia. Expect inspiration from Amazon leaders, practical tips for growth, and the chance to connect with other sellers and service providers. If you’re looking to expand your eCommerce business, this is the event you won’t want to miss. https://lnkd.in/gQ8JT4hc 📍 When & Where: Tuesday, 2 September 2025 | ICC Sydney 🎟️ Register now for free #AmazonSellerSummit #Ecommerce #FeedOptimization #MarketplaceGrowth #FeedOps
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