Why use keywords in your shopping feeds? 01 Shoppers Search Shoppers use keywords in Google and Bing Shopping to search and discover products to buy. 02 ML Needs Signals Google and Bing both use machine learning to power their shopping engines and advertising platforms. 03 Data Signals The more signals you provide to a machine […]
Product data optimization is a must in today’s competitive advertising environment, particularly when it comes to search engine marketing (SEM). Those who optimize their data to match the way people search will succeed; those who do not will not be seen. Today we have released a revamped product data editor FeedOps has released several new […]
Here are 2 new features we recently added to FeedOps, that help you construct the best titles for your products in a SEM/PPC context.
Smart Shopping campaigns bundle programs such as Shopping Ads and Dynamic Remarketing Ads with Google’s machine learning and Smart Bidding. What makes it a Smart Shopping campaign is that the Google programs work together to achieve a single advertising goal. Product advertising formats Product advertising formats is a term we use at FeedOps to describe […]
This article will highlight the key steps required (and potential failure points) to getting your products listed, approved and generating traffic from shoppers searching for the products you sell.
As you may have heard, Google released free shopping listings on the Google Shopping Tab last year in October. These free listings are available to all e-commerce retailers who have an approved Google Merchant Center and Google Shopping Feed. They appear in the Google results at no cost to the advertiser. Paid ads will continue […]
FeedOps helps get products seen by more people, more often with advanced feed optimisation. Get an Optimized Feed for Google Shopping with FeedOps. What is a Product Feed? A product feed is a digitised list of your websiteâs products and their attributes. This can include a productâs price, title, image, SKU etc. A Product Feed […]
Since Google announced free listings in October 2020, itâs more important than ever to be where your competitors are. With Google Search having over 90% market share, you need to take advantage of the millions of buyers searching for your products with Googleâs Free Listings through FeedOps. What are Google Free Listings? Google free listings […]
However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center for Google shopping on a daily basis. Therefore, we understand the complexity of Googleâs policies and the obstacles that Merchants have to overcome to advertise on Google. Last week we […]
However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center for Google shopping on a daily basis. Therefore, we understand the complexity of Googleâs policies and the obstacles that Merchants have to overcome to advertise on Google. We have put […]