Today we have released a new feature that surfaces suggestions for improving your product data. With this release, the playbook becomes your main entry point for product feed optimization.
Each item in the Playbook provides a unique insight on how to improve your product data to achieve better advertising results.
How to review FeedOps Playbook items
1: Go to Website > Planning > Playbook
2: You can filter playbook items by supported channels – Google, Facebook & Microsoft.
3: You can “Dismiss” any item. If you want to, you can show dismissed items as well.
3: You can “Start” or “Review” any playbook item and it will take you to the correct page within FeedOps.
Some of the new Playbook Items available are as follows:
- Mapping or setting missing attributes like “Brand, Size, Color, Gender & Age Group” within your feed.
- Reviewing optimization suggestions for supported attributes.
- Increasing your product type depth.
Please note that it might take some time (maximum a day) for your optimizations to flow through Google/Facebook/Microsoft (depending on your inventory size) from FeedOps.