Optimize your ecommerce ads

Product feed management software for digital marketers that want better results from paid ads


Get optimization suggestions on how to improve your ads

FeedOps Artificial Intelligence scans your product data and identifies opportunities to improve your product discoverability and reach. It will then suggest changes for you to review and apply.

Work on the most important optimization tasks first

The FeedOps Playbook helps you to get the maximum return on your time and your advertising investment by identifying and prioritizing product data optimization tasks that will lead to better advertising returns.

FeedOps Playbook - work on the most important tasks
FeedOps Product data Feed Audit

Test the quality of the product data and create a report

The FeedOps Product Data Audit will test and score your product data optimization and health for each advertising channel. Audits are free and there is no limit to the number of audits you can create.

Trusted by leading digital marketers ​

Get started for free

Create your free account and start exploring all of the free benefits of FeedOps.  Upgrade at anytime to publish your optimized feed. 

Get Your Free Account​ Now

Find and fix problems with your product data for free
$ 0
  • Test and Score Your product data # Product Data Audits
  • Get optimization suggestions to improve your ads # AI​
  • Work on the most important tasks first # The Playbook

Upgrade To Get Full Access

Publish Your Optimized Data And Get Better Advertising Returns
  • Keep exploiting all the features of your free account​
  • Get access to the most popular advertising channels
  • Get one on one support for better advertising returns

ReachLocal & FeedOps E-commerce Transformation​

Discover the FeedOps advantage with ReachLocal, the largest scaled agency in Asia Pacific. Utilising FeedOps, they achieved significant increases in Return on Ad Spend (ROAS) across Google and Bing shopping platforms


Most frequent questions and answers

When you add a product to your website, you upload images, you give it a title, a description and other attributes that you think may help your customers make an informed purchasing decision. The attributes that are assigned to each SKU are the “product data”.

A “product data feed” is simply a digitized file that contains each SKU and the associated product attributes. Advertising channels like Google, Microsoft and Meta, use your product data feed to create product level ads. Your product title becomes the ad title, the product image becomes the ad image, and the rest of the product data is mostly used as inputs for machine learning.

Each channel has different rules and different ad formats. If your product data does not conform, it can limit the visibility of your ads, which can lead to less clicks and ultimately less sales. Ad formats like Pmax and Shopping, for example, are driven by keywords. If your product data does not contain relevant, popular keywords, then you are sure to be missing out on sales opportunities.

The process of improving your product data feed for each advertising channel, so that your products are approved and appear when people search for them, is known as product data feed optimization.

FeedOps is a product feed optimization platform designed for digital marketers who are looking to drive better results from their ads.

You know how to control your advertising budget and goals; with FeedOps you can now take control of product data to make your ads work better.

Think of it as a new lever to pull for getting better performance from your ads.

Try it for free.

You can use the free account to:

  • Familiarize yourself with the FeedOps platform
  • Use the FeedOps Playbook to learn more about feed optimization
  • Generate free product data audits to communicate with other stakeholders
  • Find and fix errors in your product data before you use it in your ads


To use the feed in your ads you will need to upgrade to a full access plan.

We have API connections (integrations) with all the major ecommerce platforms, including:

  • BigCommerce
  • ecwid
  • Magento 2
  • Marketplacer
  • Neto (Maropost)
  • Nop Commerce
  • Salesforce Commerce Cloud
  • Shopify
  • Shopify Plus
  • WooCommerce


To get started, start your free account and follow the instructions in the app.

If your platform isn’t listed above, please contact us. We can also help with custom integrations.

We specialize in optimizing product feeds for better advertising outcomes and therefore support the channels that spend the majority of the advertisers budgets. The native channels in FeedOps are Google, Microsoft and Meta.

The ad formats that we provide native support are:

  • Google Shopping
  • Microsoft Shopping
  • Google PMax
  • Microsoft MSAN
  • Dynamic Remarketing (Google, Microsoft & Meta)


We can also create custom feeds for other ad channels, email and marketplaces. 

No.  We charge a platform fee.

Contact us for a demo and we will be happy to discuss pricing. Our fees are fair and reasonable and we believe we provide great value for money.

In most cases your feed will only need to be updated daily.

If you need more frequent updates, we can accommodate that too.

That is entirely up to you but it will depend on the following factors:

  • How often do your products churn
  • The number of products you haves


The playbook helps you focus in on the tasks that are likely to have the best outcome for your ads. If resources are scarce, FeedOps also offer a feed management service.

We offer ticket support on all plans (including our free accounts).

On the Full access plans, we offer customer success management which includes:

  • Support with platform usage
  • Help with Feed Optimization decisions 
  • Merchant Center Disapproval Support