Product data feed optimization

Optimize your ecommerce ads

Get all the insights, tools and support you need to improve your product level advertising in Google, Meta & Microsoft.

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Trusted by leading ecommerce brands

Optimising product data feeds for leading e-Commerce brands

Take the guesswork
out of feed optimization

Take the guesswork out of feed optimization

You know the importance of product feed optimization but you are not sure what to optimize in order to get the best results. The FeedOps Playbook takes the guesswork out of product data feed optimization, providing you with automated assessments of your feed and the tools you need to make the changes.

Product Feed Support

How to use FeedOps optimisation tools

Advertising Support

How to select the right portfolio bid strategies

The power of AI

The FeedOps platform has built-in Artificial Intelligence (AI) that scans your product data to proactively identify opportunities to improve your product discoverability and reach. It will then suggest changes to your product titles and product attributes. You can quickly review and apply these suggestions either one by one or in bulk.

Best practices baked in

FeedOps also runs many automated checks to identify issues with your product data that may also be limiting your reach. These checks help you to align with best practices for each of the channels you may want to advertise in. You can see what percentage of the products are affected and drill down to the issue and resolve it.

Target specific search terms

Adding a focused keyword to each SKU will help you to rank better in search based ad formats such as Google PMax, Google Shopping and Microsoft Shopping. This opens up a number of effective techniques for optimizing your products, including A/B testing and search query optimization.

Need the feed problem to simply disappear?

We can also provide a fully managed feed optimization service, work with your existing agency or introduce you to one of our accredited agency partners.

Our media partners

We provide feed optimization support for the following ad formats: