Four Advanced Feed Optimization Techniques
FeedOps June 3, 2023
When it comes to successful digital marketing, feed optimization plays a crucial role. By fine-tuning your product feed, you can enhance product visibility, boost click-through
Website Visitors
Like most website operators, Feedops Pty Ltd collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Feedops Pty Ltd’s purpose in collecting non-personally identifying information is to better understand how Feedops Pty Ltd’s visitors use its website. From time to time, Feedops Pty Ltd may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
Feedops Pty Ltd also collects potentially personally-identifying information like Internet Protocol (IP) addresses. Feedops Pty Ltd does not use such information to identify its visitors, however, and does not disclose such information, other than under the same circumstances that it uses and discloses personally-identifying information, as described below.
Certain visitors to Feedops Pty Ltd’s websites choose to interact with Feedops Pty Ltd in ways that require Feedops Pty Ltd to gather personally-identifying information such as when we ask for your name, email address and a contact number. We use the information to provide access to reports, whitepapers and newsletters, register for events/webinars, apply for employment or to follow up on requests for information. The amount and type of information that Feedops Pty Ltd gathers depends on the nature of the interaction. In each case, Feedops Pty Ltd collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with Feedops Pty Ltd. Feedops Pty Ltd does not disclose personally-identifying information. Unless visitors have informed Feedops Pty Ltd that they do not wish to receive further information in the future, Feedops Pty Ltd may send them direct mail. Site visitors can always refuse to supply personally-identifying information, though doing so may prevent them from engaging in certain website-related activities.
Feedops Pty Ltd Ad Platform
The Feedops Pty Ltd Ad Platform accesses, uses, and stores Google Ads, Google Analytics, and Google Merchant Center data in order to manage customer advertising campaigns and report on their performance.
Aggregated Statistics
Feedops Pty Ltd may collect statistics about the behaviour of visitors to its websites. Feedops Pty Ltd may display this information publicly or provide it to others in aggregate or anonymised form. However, Feedops Pty Ltd does not disclose personally-identifying information other than as described in this document.
Cookies
A cookie is a piece of information that a website may store on a visitor’s computer, and that the visitor’s browser provides back to the website each time the visitor returns. Feedops Pty Ltd uses cookies to help Feedops Pty Ltd identify and track visitors, and their use of the Feedops Pty Ltd website. Feedops Pty Ltd visitors who do not wish to have cookies placed on their computers should set their browsers to warn you each time a cookie is being sent, or to refuse cookies before using Feedops Pty Ltd’s websites, though in doing so certain features of Feedops Pty Ltd’s website may not function properly without the aid of cookies. However, you are still able to contact us directly via email or over the telephone.
Digital Marketing
This website uses information gathered through Google Analytics, to guide digital marketing activities, such as remarketing, on third party sites. This information, in conjunction with cookies, may be used to serve ads for Feedops Pty Ltd on 3rd party sites, based on past visits to the website. Additionally, interest based data from Google and/or 3rd party audience data may be used to target specific placements or demographics, through the Google Display Network. All information is anonymous and not identifiable to a specific person. You can change the ways in which your Google information is used, or opt-out, here (http://www.google.com/ads/preferences). Alternatively, the way in which your browser manages cookies can be adjusted, see here (http://www.google.com.au/policies/technologies/managing/).
Third Party Cookies
Feedops Pty Ltd sometimes embeds photos and video content from websites such as YouTube, Facebook or flickr and pages with this embedded content may present cookies from these websites. Similarly, when a visitor uses one of the share buttons on the Feedops Pty Ltd website, a cookie may be set by the service the visitor chose to share content through. Feedops Pty Ltd does not control the dissemination of these cookies. Visitors concerned about the privacy details of third party cookies must check the relevant third party website for more information about these cookies. Feedops Pty Ltd does not sell the information collected by cookies, nor disclose the information to other third parties, except where to comply with the law, or to protect our or others’ rights, property or safety (for example to government bodies and law enforcement agencies).
Every user is entitled to the following:
The right to access – You have the right to request Feedops Pty Ltd for copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that Feedops Pty Ltd correct any information you believe is inaccurate. You also have the right to request Feedops Pty Ltd to complete the information you believe is incomplete.
The right to erasure – You have the right to request that Feedops Pty Ltd erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that Feedops Pty Ltd restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to Feedops Pty Ltd’s processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that Feedops Pty Ltd transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us:
- Email: [email protected]
- Mail: 178 Grote Street, Adelaide, South Australia 5000.
Privacy Policy Changes
Although most changes are likely to be minor, Feedops Pty Ltd may change its Privacy Policy from time to time, and in Feedops Pty Ltd’s sole discretion. Feedops Pty Ltd encourages visitors to frequently check this page for any changes to its Privacy Policy. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.
This Privacy Policy was last updated 9 June, 2020.
