Company

FeedOps helps ecommerce teams turn messy product data into better feed performance.

We combine product feed software, AI optimisation, and specialist support so teams can improve Shopping, PMax, Meta, marketplaces, approvals, labels, and catalogue data without hiring a full feed operations team.

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Quick answers

FeedOps in plain terms.

FeedOps is an Australian-led product feed optimisation platform and expert support service for ecommerce teams that need cleaner product data across shopping, marketplace, paid social, local inventory, and AI discovery channels.

What does FeedOps do?

FeedOps audits, manages, enriches, and improves ecommerce product feeds so products are easier for media channels, marketplaces, and discovery systems to understand.

Who is FeedOps for?

FeedOps is for ecommerce teams, media teams, agencies, and retailers whose product data affects Google Shopping, PMax, paid social, local inventory, marketplaces, or AI product discovery.

How is FeedOps different?

FeedOps combines feed management software, automated audits, feed rules, AI enrichment, platform access, and feed experts instead of only translating data between formats.

What we do

FeedOps manages the product feed layer that performance depends on.

We help ecommerce teams fix the product data and feed operations problems that slow down paid media, marketplaces, shopping ads, and growth channels.

Product feed management

Connect, transform, validate, and optimise product data for the channels where customers shop.

Approval and issue resolution

Find and remove the data, policy, Merchant Center, and catalogue issues that block performance.

AI feed optimisation

Improve titles, attributes, labels, and product signals so campaigns have better inputs to work with.

Specialist support

Bring in feed specialists when internal teams or agencies need clearer diagnosis and faster execution.

How we work

Software, playbooks, and people in one operating model.

Some teams want self-serve tools. Some need guided support. Others need FeedOps to carry more of the feed execution. We shape the model around the catalogue, channels, urgency, and responsibility your team needs.

Platform

A system your team can see and scale

FeedOps gives teams a practical place to understand feed health, spot issues, and manage channel readiness.

Process

A clear path from issue to improvement

We prioritise the blockers that matter commercially, then work through fixes, validation, and follow-up.

People

Specialists who can explain and execute

FeedOps can work with ecommerce teams, media teams, agencies, and stakeholders who need the answer in plain English.

Why FeedOps exists

FeedOps came from the point where media strategy kept running into product data reality.

FeedOps started inside Dynamic Creative, a retail-focused media agency that worked deeply with Shopping campaigns, structured product data, and performance marketing. After years of seeing growth blocked by messy catalogues, missing attributes, approval issues, and feed gaps, the team built a more practical way to manage the feed layer.

When the agency was sold in 2022, FeedOps became the focus: a product feed management company built for ecommerce teams that need software, automation, and people who understand the commercial outcome.

Born from agency workBuilt by people who had to connect feed quality to campaign performance every day.
Focused on executionNot just reports. FeedOps helps diagnose, prioritise, and fix feed problems.
Designed to collaborateWorks with ecommerce teams, media teams, executives, and agency partners.

The people

The team behind the product, the process, and the support.

FeedOps is not just an app sitting on the edge of your catalogue. The team brings together performance marketing, feed operations, software engineering, automation, and client collaboration.

Founder and CEO

Frank Grasso

Frank leads FeedOps with more than two decades in ecommerce and performance marketing. He founded Dynamic Creative and now drives FeedOps' product and commercial direction.

Chief Operating Officer

Tim Campbell

Tim helps FeedOps scale through product development, operating rhythm, data infrastructure, and the practical systems behind the platform.

Senior Software Engineer

Kaushal Vyas

Kaushal helps architect the FeedOps engine, including automation, rule logic, user interface, and the systems that turn raw catalogue data into usable feeds.

Business Development

Vanessa Maund

Vanessa works with clients and agency partners so FeedOps is aligned to the commercial problem, the working model, and the outcome the team needs.

Who we help

Different teams come to FeedOps with the same underlying problem.

The product feed has become too important to leave half-owned. We help the people responsible for revenue get cleaner inputs, clearer priorities, and fewer hidden blockers.

Performance teams

For teams managing Shopping, PMax, Meta, marketplaces, and other feed-led channels that need better product data.

View performance expert page

Executives

For leaders who need product feed growth to be visible, accountable, and easier to scale across the business.

View executive page

Media agencies

For agencies that need a specialist shopping feed agency to support clients where feed quality limits performance.

View media agency page

Next step

Start with the feed problem that is slowing growth down.

A product feed demo gives us enough context to understand your catalogue, channels, commercial blockers, and whether FeedOps is the right fit.

Book a demo