01Media automation
Platforms make more decisions
About FeedOps
Your product data needs an owner. FeedOps takes responsibility.
Brands often assume the agency is checking the feed. Agencies assume the brand or feed tool has it covered. Feed tools assume someone is operating them.
FeedOps closes that ownership gap—taking care of your product data from source systems through to every destination channel.
Why FeedOps exists
As media became more automated, product data became more important
The founding team behind FeedOps worked together in a digital advertising agency supporting ecommerce retailers. As advertising platforms took control of more decisions through machine learning and predictive systems, the quality of the information entering those systems became increasingly important.
02Product data
Information becomes the controllable signal
03FeedOps
Technology and specialists improve what platforms understand
The insight
For ecommerce advertisers, product data was one of the most important inputs—and one of the few meaningful levers they could still control.
That insight led to FeedOps.
We built technology and a specialist service to help retailers keep their product data accurate, complete, relevant and ready for the systems deciding which products customers see.
What that means in practice
- Healthy feeds provide the foundationReliable product information gives every destination a stronger starting point.
- Better signals improve understandingStrong titles, attributes, taxonomy and commercial signals help platforms surface the right products.
- Continuous improvement mattersFeedOps exists to manage and continually improve those inputs.
Every development since—from automated Shopping campaigns and Performance Max to paid social, marketplaces and AI-powered discovery—has reinforced that original belief.
What makes FeedOps different
Technology, AI and people working as one team
Many platforms provide software and leave customers to operate it. FeedOps combines proprietary technology with specialist operational ownership.
Our platform processes and improves product data at scale. Our specialists connect data sources, maintain rules, improve attributes, monitor feed health, investigate disapprovals and continually identify opportunities to improve performance.
Customers retain visibility, collaboration and approval control without being expected to build an internal feed operations team.
01
Proprietary technology
Connect, transform, validate and distribute complex product data reliably.
02
Controlled AI
Customer-specific AI agents improve attributes, titles and taxonomy where rules cannot.
03
Dedicated specialists
Account managers, feed specialists and engineers own ongoing operation and improvement.
Better product data. Less operational burden. Ongoing improvement.
How we work
Five principles guide every FeedOps engagement
- 01
Own the operation
We investigate issues, manage the work within our control and coordinate with the right stakeholders when another system is involved.
- 02
Use rules before AI
We map the information already available and apply reliable, repeatable rules. AI is introduced where deterministic methods cannot solve the problem efficiently.
- 03
Connect data with commercial outcomes
We improve product data to support stronger visibility, customer engagement and ecommerce performance.
- 04
Keep customers in control
Customers retain platform access, collaboration, approval control and ownership of their underlying data and generated content.
- 05
Keep improving
Catalogues, channels and customer behaviour keep changing. FeedOps provides the ongoing management needed to keep product information healthy, relevant and ready to perform.
The FeedOps team
Specialists across ecommerce, data and technology
Our account management, feed management and engineering specialists work together to keep your product data accurate, compliant and performing across every channel.
FeedOps Account Manager
Your dedicated point of contact, coordinating people, priorities and progress.
Feed specialists
Experts in feed management, channel requirements, data quality and optimisation.
Technical support engineer
Specialists who investigate technical issues, manage complex changes and support integrations.
One accountable contact, backed by the expertise to keep your product data moving.
Company FAQs
Questions about FeedOps
Clear answers about who we are, how our team works and where FeedOps fits within an ecommerce operation.
What is FeedOps?
FeedOps is an Australian product-data technology and managed-services company. We combine proprietary software with account managers, feed specialists and engineers who connect, improve, distribute and continually manage ecommerce product data.
Where is FeedOps based?
FeedOps is headquartered in Adelaide, South Australia, with team members located across Australia and India. We support ecommerce businesses operating across Australia, New Zealand and international markets.
Is FeedOps a software platform or a managed service?
It is both. Customers and their authorised agency partners receive access to the FeedOps platform, while our specialists take responsibility for the engineering, feed operations, monitoring and ongoing optimisation agreed within the engagement.
Who works with FeedOps customers?
Each managed engagement has a dedicated FeedOps Account Manager backed by feed specialists and technical support engineers. This provides one accountable contact with access to the broader expertise needed to manage complex product-data work.
What makes FeedOps different from a typical feed tool?
Most feed tools provide software and leave the customer or agency to operate it. FeedOps combines the platform with people who own the day-to-day work, coordinate across systems and teams, investigate issues and continually improve the product data.
Does FeedOps replace our ecommerce or media agency?
No. FeedOps works alongside internal ecommerce teams, technology partners and media agencies. We take ownership of the product-data layer so each partner can work from accurate, channel-ready information and stay focused on their own responsibilities.
Meet FeedOps
Meet the team behind your product data
Discuss your catalogue, systems and destination channels with a FeedOps specialist. See how our platform and managed team could support your ecommerce operation.