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Ask anything about your product data and feed performance.
Find out why your products aren’t getting seen on Google
Free Google Shopping
Feed Audit
Watch the 60-second video to see what the audit checks, then start your free Google Shopping Feed audit
Start my free audit
No credit card
Read-only access
Results in minutes
Missing product attributes
Find missing or incomplete attributes that limit visibility and performance.
Approval and visibility issues
Spot policy problems and eligibility issues blocking your products.
What you’ll receive
See what may be limiting your product visibility
Your audit turns Merchant Center data into a clear view of what is working, what is being missed, and what to investigate first.
Illustrative example — not customer data
1
Visibility rateProducts being seen
2
Disapproved productsProducts blocked from showing
3
Missing attributesFields limiting feed quality
4
Zombie productsImpressions without clicks
5
Recommended actionsWhat to investigate first
This example shows the types of findings available. Your audit will use your own Merchant Center data and account results.
Start my free auditAsk FeedOps AI
Ask questions about the findings behind your audit
Explore the results in plain English and focus on the products, attributes, approvals, and visibility issues that may need attention.
- What are the top opportunities to improve product visibility?
- Show me approval issues affecting my products.
- Which product types have the lowest click-through rate?
Illustrative example — not customer data
See what is limiting your product visibility
Run your free audit and get account-level findings in minutes.
How it works
Your free audit in three simple steps
Get a clear view of your Google Shopping feed without changing your account or connecting Google Ads.
Enter your details
Tell us where to send your audit updates and create your secure FeedOps access.
Connect Merchant Center
Provide read-only access so FeedOps can analyse your product data without making changes.
Receive results in minutes
Review your audit findings, priority opportunities, and the products that may need attention.
Secure and read-only
Your account stays under your control
FeedOps only requests the Merchant Center access needed to analyse your audit. The connection cannot change your feeds, products, campaigns, or account settings.
No Google Ads access
No feed changes
No campaign changes
Read-only Merchant Center access
What FeedOps can see
- Merchant Center product data used to assess feed quality and attribute completeness
- Product approval, account compliance, and diagnostic information
- Merchant Center reporting signals such as product impressions and clicks
What FeedOps cannot see or change
- FeedOps cannot see your Google Ads account, campaigns, bids, budgets, or advertising settings
- FeedOps cannot change product feeds, prices, shipping settings, or Merchant Center configuration
- FeedOps cannot see passwords, payment details, or unrelated Google account information
Developed and reviewed by FeedOps product feed specialists. The audit analyses Google Merchant Center product data, approval status, attribute completeness, impressions and clicks.
FAQ
Questions about the Free Google Shopping Feed Audit.
Is the Free Google Shopping Feed Audit really free?
Yes. The FeedOps Google Shopping Feed Audit is free and automated. You can use it without becoming a FeedOps customer, replacing your feed provider, or committing to a paid service.
What does the Google Shopping Feed Audit check?
The audit checks Google Merchant Center product visibility, approval and compliance signals, attribute completeness, products with no impressions, zombie products with impressions but no clicks, and product data gaps that may limit paid Shopping and free listings.
What Google Merchant Center access does FeedOps need?
FeedOps needs read-only Google Merchant Center access with reporting and insights permissions. This allows the audit to read product data, approval information, impressions, and clicks without changing your feed or account settings. See exactly what FeedOps can access.
Does the audit change my feed or require Google Ads access?
No. The audit cannot change product feeds, prices, shipping settings, Merchant Center settings, campaigns, bids, or budgets. It does not require access to your Google Ads account.
How long does the Google Shopping Feed Audit take?
The automated audit begins after you enter your details and connect Google Merchant Center. Account-level findings are normally generated in minutes, although timing can vary with catalogue size and data availability.
What are zombie products and products with no impressions?
Zombie products receive Google Shopping impressions but no clicks. Products with no impressions are not being shown. Both can indicate product data, relevance, approval, or visibility issues that need investigation.
Does the audit cover paid Shopping and free listings?
Yes. The audit reviews Merchant Center product data and approval signals that can affect both paid Google Shopping activity and free listings. No Google Ads connection is required.
Who is the Free Google Shopping Feed Audit for?
The audit is designed for ecommerce teams, retailers, brands, and agencies that want to understand Google Shopping product visibility and feed health. Agencies can use it across multiple client Merchant Center accounts.
Can I rerun the audit or use it for multiple accounts?
Yes. You can rerun audits, review past results, and use the audit for multiple websites or Merchant Center accounts when access is configured for each account.
What happens after I submit the audit form?
After you submit your details, you connect the Merchant Center account you want audited and the automated analysis begins. FeedOps can help with access setup, and you can separately ask about support for fixing issues found by the audit.
Related Google Shopping feed resources
Explore practical guidance for understanding and improving your product data.