Optimize Product Types in Google and Microsoft Merchant Centers
This video guide explains how to refine product types to boost your organic shopping visibility and PPC performance in both Google and Microsoft Merchant Centers.
Refine Your Product Categorization for Google and Microsoft
Adjust your product hierarchy to target ready-to-buy consumers on Google and Microsoft. For example, using a detailed structure like:
- Clothing > Women’s Clothing > Dresses > Maxi Dresses > Summer Maxi Dresses
helps optimize long-tail keywords such as “summer maxi dresses under $100” on both Google and Microsoft.
Benefits of Detailed Product Types in Google and Microsoft
This approach offers several advantages for both Google and Microsoft:
- It increases click-through rates.
- It reduces competition.
- It improves your Return on Ad Spend (ROAS).
Enhance Search Relevance in Google and Microsoft
Google’s Merchant Center Help documentation stresses the need for detailed product types. Microsoft also supports detailed categorization for better ad relevance. By integrating Level 5 product details into your titles, you capture a wider range of relevant searches. For example, a title such as:
“Claire Glamour | V-Neck Long Evening Dress – Small Blue Summer Maxi Dress”
creates precise keywords that boost visibility in Google and Microsoft search results.
Advanced Strategies for Google and Microsoft
Boost your performance on Google and Microsoft by:
- Creating labels for products within specific types and price ranges.
- Enabling targeted campaigns for high-converting keywords.
These tactics help lower your cost per click and increase sales effectiveness on both platforms.
Simplify with FeedOps for Google and Microsoft Merchant Centers
FeedOps streamlines the process of refining product types and managing custom labels for both Google and Microsoft. Whether you are new to eCommerce or seeking to optimize your store, you can find valuable tools and insights at FeedOps.com.
Maximize your eCommerce performance today by leveraging detailed product types in both Google and Microsoft Merchant Centers!
