About Frank

Frank Grasso

Frank Grasso is the Founder and CEO of FeedOps, an AI-first product data optimisation platform that helps retailers, brands, agencies, and marketplaces improve product data quality, increase product visibility, and drive growth across Google Shopping, marketplaces, retail media, and emerging AI commerce platforms.

Frank Grasso, Founder and CEO of FeedOps

With more than 25 years of experience in digital commerce and search marketing, Frank has been at the forefront of product feed technology since the early days of Google Shopping.

He has founded and scaled multiple technology businesses, authored internationally published books on Google Shopping and agency growth, and holds Australian and U.S. patents in search advertising and product feed management.

Frank is recognised for his expertise in product data, Google Shopping, Performance Max, marketplace integrations, AI-powered feed optimisation, and the role structured product information plays in modern search.

He is a regular speaker, writer, and industry commentator on AI commerce, retail technology, search, and product information management.

Through FeedOps, Frank works with retailers, agencies, and technology partners to help businesses ensure every shopper can discover the right product, on the right platform, at the right time.

Frank is passionate about the future of AI-driven commerce and product discovery, and helping organisations turn product data into a strategic competitive advantage.