Blog Articles

Insights into common challenges faced on rapidly evolving ad platforms like Google, Microsoft, and Meta. We provide solutions and guidance, helping you navigate the complexities and enhance your advertising strategies effectively.

The Anatomy of a Profitable PMax campaign

The Anatomy of a Profitable PMax Campaign

Performance Max (PMax) campaigns have revolutionized digital advertising, offering unparalleled reach across Google’s vast array of channels. However, harnessing the full potential of PMax requires

The "silent killer" of advertising.

Dynamic remarketing disapprovals: the silent ROAS killer

Dynamic remarketing is a crucial component of any e-commerce strategy. Yet many dynamic remarketing campaigns are held back because products are disapproved from showing in dynamic remarketing channels. In this article, you will learn how fixing dynamic remarketing disapprovals can help to improve your Return on Ad Spend (ROAS).

Four Advanced Feed Optimization Techniques

When it comes to successful digital marketing, feed optimization plays a crucial role. By fine-tuning your product feed, you can enhance product visibility, boost click-through

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