Work on the most important feed optimization tasks first using the FeedOps Playbook. The FeedOps Playbook now has health check and optimization scores to help you identify problems and opportunities. Product data feeds provide the fuel that powers product level advertising programs such as Shopping Ads, Pmax and Dynamic Remarketing Ads. If you want to improve your return on ad spend, feed optimization is what you need to be doing.

It should come as no surprise that optimised product feeds perform better in the ecommerce marketplaces, like Google Shopping, Microsoft ad network and Meta. The

Why use keywords in your shopping feeds? 01 Shoppers Search Shoppers use keywords in Google and Bing Shopping to search and discover products to buy.

While most retailers are connected to the major eCommerce marketplaces, some might be missing an opportunity to further improve their campaigns with ongoing optimisation of

FeedOps provides suggestions for your product data via playbook items, giving you the flexibility to advertise the way you want.

FeedOps provides optimization suggestions for your product attributes with options to bulk apply or discard, giving you the flexibility to advertise the way you want.

FeedOps allows you to optimize the Google Product Category at both category & product level, giving you the flexibility to advertise the way you want.

FeedOps helps you get your product data where it needs to be. FeedOps allows you to choose which fields from your website to use as feed attributes, giving you the flexibility to advertise the way you want.

FeedOps helps you get your product data where it needs to be. Our new export to Google Sheet feature gives you even more flexibility.

At FeedOps we are constantly innovating to help you get the best results with the least effort. Today we have released a number of new features to help you do just that.