About FeedOps
More Sales. Less Spend. Faster Value. Less Effort.
FeedOps transforms your product feed into your most powerful sales asset. We combine AI, automation, and expert support to deliver optimized product data that drives visibility, conversions, and return on ad spend—across every major channel.
Retailers and agencies trust FeedOps to power millions of product listings across Google, Microsoft, Meta, TikTok, Pinterest, Amazon, eBay, and more. Whether your goal is higher ROAS, in-store traffic, or marketplace growth, FeedOps ensures your product data shows up, stands out, and sells.
Our Story
FeedOps was founded by a team of digital media and ecommerce experts who spent two decades helping retailers grow through performance marketing. The original platform was built inside Dynamic Creative, a media agency known for scaling Shopping campaigns using structured product data.
After working with thousands of retailers and managing hundreds of millions of SKUs, transactions, and ad dollars, one thing was clear: performance bottlenecks were rarely due to strategy or spend—they were caused by poor product data.
So we built a better way. In 2022, we sold the agency and committed fully to FeedOps. What started as an internal solution is now a standalone optimization platform trusted by leading retailers and media teams.
Our mission: turn messy, underperforming product data into a competitive advantage—at scale.
What We Do
We don’t just sync your feed—we optimize it.
FeedOps improves product data for ad platforms, search engines, marketplaces, and AI-driven surfaces.
- AI-optimized titles, categories, and descriptions
- Channel-ready feeds for Google, Meta, Microsoft, TikTok, Amazon, eBay, and more
- Continuous feed diagnostics, compliance, and improvement
- Strategy aligned to your goals—not just platform rules
Wherever shoppers are—search, social, marketplace, or in-store—FeedOps ensures your products appear in the right place, at the right time, with the right message.
Who We Serve
- Retailers & Brands scaling omnichannel sales with leaner teams
- Media Agencies looking for better product data to power campaigns
- Marketplace Sellers aiming to win rank and conversions
- Ecommerce Teams wanting rapid feed improvements without dev effort
Our Approach
Step-1
Live Demo with Your Data
See how we’d optimize your product feed—channel by channel.
Step-2
30-Day Paid Pilot (Refundable)
Real results using real data. No risk. No long-term commitment.
Step-3
Scale with a Plan
Scale your top-performing SKUs, expand to new channels, and prove measurable gains.
Ongoing Optimization
Monthly AI enhancements, strategic reviews, and full-service support tailored to your growth goals.
Leadership Team
Frank Grasso
Founder and CEO
Frank leads FeedOps with over two decades in ecommerce and performance marketing. He founded Dynamic Creative and now drives FeedOps’ global vision and strategy.
Tim Campbell
Chief Operating Officer
Tim ensures FeedOps scales efficiently through innovation and operational excellence. He brings deep expertise in media automation, data infrastructure, and product development.
Kaushal Vyas (Kevin)
Senior Software Engineer
Kevin is the co-architect behind FeedOps’ AI-powered engine. He oversees the automation, rule logic, and UI that turn raw catalog data into high-performing feeds.
Vanessa Maund (Ness)
Business Development
Ness leads commercial growth and partnerships. She works closely with clients and agencies to ensure FeedOps delivers measurable outcomes aligned to their goals.
Why FeedOps?
- AI + Experts: Automation meets hands-on strategy
- Agency-Ready: We support your media team—not compete with it
- Full-Service: Every plan includes feed optimization and channel compliance
- Non-Intrusive: We work only on outbound feeds—your storefront stays untouched
Learn how Feedops can help scale your ecommerce business.
About FeedOps: Company FAQs
What is FeedOps?
FeedOps is a product-feed optimisation platform for retailers, brands, and agencies. We enrich and syndicate product data so ads, listings, and marketplace campaigns perform better on Google, Meta, Microsoft, TikTok, Amazon, eBay, and more.
What makes FeedOps different?
Built by advertising pros, FeedOps focuses on performance—not just data transfer. Our AI enriches every feed, and a Concierge team provides hands-on strategic support tied directly to clicks, ROAS, and revenue.
Is FeedOps just software or a service too?
To turn messy, under-performing product data into a competitive advantage—so retailers and agencies achieve more sales, less spend, faster value, and less effort across every channel.
Where did FeedOps come from?
FeedOps began as an internal tool at Dynamic Creative, a retail-focused media agency. When the agency was sold in 2022, FeedOps spun out as an independent platform dedicated to feed optimisation.
Who founded FeedOps?
Frank Grasso, Tim Campbell, Kaushal Vyas, and Vanessa Maund—the team behind Dynamic Creative’s technology.
Who is on the FeedOps leadership team?
- Frank Grasso – CEO – Two decades in ecommerce and performance marketing.
- Tim Campbell – COO – Oversees scaling, innovation, and product development.
- Kaushal Vyas – Senior Software Engineer – Co-architect of the AI engine.
- Vanessa Maund – Business Development – Leads commercial growth and partnerships.
What types of businesses use FeedOps?
Omnichannel retailers, ecommerce teams, performance agencies, and marketplace sellers. If clean product data drives your revenue, FeedOps is built for you.
Do you compete with agencies?
No. FeedOps aligns product feeds to agency strategy and frees media teams from data troubleshooting—we collaborate, never compete.
Why should I choose FeedOps?
- AI + Experts – Automation meets hands-on strategy.
- Agency-Ready – We support your media team, never compete with it.
- Full-Service – Every plan includes feed optimisation and compliance monitoring.
- Non-Intrusive – We touch outbound feeds only; your storefront stays untouched.
Still on the fence? - Watch your own catalogue transform in real time.
Prefer a quick chat first? Contact our team — we’ll get back within one business day.
