More online sales and stronger ROAS
Improve ad relevance, attract more qualified clicks and get more from your existing campaigns.
CTR up ↗ROAS up ↗
Stronger online Google Ads performance with Local Inventory Ads.
FeedOps connects your product catalogue, store locations and inventory data to Google, helping retailers improve online campaign performance and make locally available products easier to discover.
Revenue Opportunity
Increase online sales and ROAS with Local Inventory Ads.
Make existing online campaigns more effective—with the added benefit of driving more shoppers to your stores.
Optimise online performance first. Grow store visits too.One feed. More value from every campaign.
Explore Channel Fit Local Inventory Ads + free local listings
Reach shoppers across paid and free local surfaces
The same store-level product data can power Google Local Inventory Ads and eligible free local listings. Paid campaigns extend local reach, while free local listings can show nearby availability organically across Search, Shopping, Maps and Google Business Profiles—helping shoppers discover what is in stock before they visit.
increase in store visits
Google reports this result for retailers using Local Inventory Ads alongside Shopping ads for products available in store.
View Google source ↗increase in online conversions
The same Google analysis showed that local visibility can support store and ecommerce outcomes.
View Google source ↗more organic Shopping impressions
Google reports this average for retailers displaying local inventory across organic Shopping offers.
View Google source ↗These figures are based on global Google data and do not guarantee results for an individual retailer. Outcomes depend on catalogue coverage, stores, campaign strategy, demand, eligibility and inventory accuracy.
Local inventory ROI estimator
Could local inventory be worthwhile for your business?
Add your current monthly performance and adjust the uplift assumptions to estimate the potential incremental revenue from stronger online conversion and additional store visits.
CTR/ROAS Booster
Make every local impression work harder.
Local inventory signals make product ads more relevant by showing shoppers what is nearby, available now and ready to collect.
What shoppers seeIllustrative adSponsored
Example retailer
Performance running shoe
$149.00In stock nearbyPickup today2.4 km away
⌖ Available at your nearest store
Why it earns the click
01
Can I get it now?
Local availability reduces uncertainty.
02
If I buy online, can I return it here?
Clear local returns options remove friction and give shoppers more confidence to buy online.
03
How do I buy it?
Pickup messaging combines online convenience with local confidence.
The double ROAS effect
CTR is more than a click metric.
More qualified clicks
Better local intent can increase online conversion opportunity.
Potentially lower CPC
Stronger relevance and quality signals may improve media efficiency.
More conversion opportunity + less cost per click = stronger ROAS potential.
Win urgent demand
Availability and pickup information helps capture ready-to-buy shoppers.
Reduce wasted clicks
Clear store and fulfilment info helps shoppers self-qualify.
Connect online and store
One local feed supports online orders, collection journeys and store visits.
Performance is not guaranteed. Actual CTR, ad quality, CPC, placement and conversion rate depend on the auction, competition, bids, campaign setup, landing-page experience, eligibility and data accuracy. How Google explains ad quality ↗ Google pickup-today requirements ↗
Performance running shoe$149.00 · 2.4 km away
In stock at your nearest store
✓In stock nearby
Local shopper intent
Show shoppers what is
available near them.
Local searches carry immediate intent. Shoppers are deciding not only what to buy, but where they can get it today.
How the feed fits: Your catalogue supplies product identity, titles, images and attributes. Local inventory adds the store, stock, price, distance and availability information that makes the offer locally relevant.
Nearby store
Match products to the stores where they are available.
Live stock status
Show whether a product is in stock, limited or unavailable.
Local price
Use the store-specific price where it differs from the online price.
Local visibility without Click & Collect
Google can still show nearby availability, stock, distance and store information when pickup is not offered.
Distance and directions
Connect the product to the store address, distance and opening information.
No Click & Collect? Local Inventory Ads still work.
Show nearby shoppers what is in stock, where it is available and how far away it is—even when purchase and fulfilment happen in-store or through the standard online journey.
Store information must match the website, checkout, inventory and store operations.
Inventory Targeting
Put the right products in the right stores
Google Local Inventory relies on a precise relationship between the product, store and current local offer. FeedOps manages this data foundation; your media team or agency manages campaign structure, locations, budgets, bids and goals.
Product and store matching
Connect every local inventory record with the correct central product ID and Google Business Profile store code.
Availability and quantity
Translate store inventory into supported availability values and agreed stock rules, including quantity thresholds where appropriate.
Store-specific pricing
Provide the correct store price and sale price when local offers differ between locations.
Pickup information
Map the pickup method and expected timeframe for products bought or reserved online and collected in store.
Product and location selection
Control participation by store, region, category, brand, product, stock, price, margin or promotion.
Channel fit
If online sales are working, Local Inventory Ads are the next logical extension
If you have one store or many stores in populated areas—and you are already investing in Google Ads with strong online sales—Local Inventory Ads can extend that success by showing nearby shoppers what is available locally.
One or many stores serve populated areasReach nearby, high-intent shoppers
Google Shopping is already convertingExtend it with Local Inventory Ads
Performance Max is performingAdd eligible local inventory
Customers research before visiting storesShow nearby availability
Click and collect is importantPromote pickup options
Store stock differs by locationProvide store-specific availability
Connect store inventory
Identify where store-level availability, quantity and pricing are held and connect the appropriate source data.
Start with a controlled scope
Begin with selected stores, categories or products so matching, accuracy and process can be validated.
Expand and optimise
Extend proven rules across more stores and products, aligned with Shopping, Performance Max and free local listing goals.
Campaign formats and performance vary by market, eligibility, setup, data quality and inventory. Accurate store data provides a strong foundation—not a guaranteed result.
Book a demoManage Google Local Inventory Feeds
Keep every local offer accurate and ready to serve
FeedOps manages store-level availability, local pricing and pickup or delivery service levels, keeps that information in sync with Google Merchant Center, and continues optimising the main Google product data through the Merchant API.
Connect your locations and inventory
Connect Google Business Profile
Link the participating store locations and match each location with the correct Google store code.
Connect local inventory data
Bring in store availability, quantity, pricing and fulfilment information from your source systems.
Create and sync the feeds
Build the local inventory feeds
Structure product, store, availability, price and pickup or delivery service-level data for Google Merchant Center.
Keep local offers current
Continuously sync changing store information while the main product catalogue is maintained through the Merchant API.
Validate and verify
Validate before submission
Check product IDs, store codes, stock, prices and fulfilment promises against Google requirements and the customer experience.
Complete inventory verification
Guide you through Google’s inventory verification process and resolve issues that could prevent approval.
Go live and stay accurate
Launch eligible local offers
Submit the approved setup to Google Merchant Center and confirm the feeds are ready to serve.
Monitor and maintain
Track feed health, warnings, disapprovals and data changes so local availability, pricing and service levels remain accurate after launch.
The FeedOps Service
Add Local Inventory feed management to your FeedOps service
Local Inventory feed management sits alongside standard media-feed management, covering store-level data, Google setup, verification and ongoing maintenance.
Already use FeedOps? Add Local Inventory.
Confirm scope and pricing with your FeedOps team.
Contact FeedOps for pricing →New to FeedOps? Start with the full service.
Discuss your media-feed management, store network and Local Inventory opportunity.
Book a demoPlatform access and transparency
See the catalogue, local coverage, feed health and work underway in one place.
Day-to-day feed ownership
We manage matching, inventory rules, validation, feed issues and maintenance.
One accountable team
Connections, mappings, delivery, monitoring and optimisation stay together.
You or your agency own
- Store and campaign strategy
- Media budgets and bidding
- Campaign activation and creative
- Store-visit and sales targets
- Website and pickup experience
- Inventory accuracy and approvals
FeedOps owns and supports
- Local inventory implementation advice
- Product, store and inventory connections
- Store-code and product-ID matching
- Feed construction and transformation rules
- Validation, monitoring and investigation
- Ongoing local inventory feed management
Google Local Inventory questions
Google Local Inventory feeds: frequently asked questions
What are Google Local Inventory Ads?
Local Inventory Ads show nearby shoppers products available at physical retail locations. Depending on the format, an ad may include product details, store availability, local price, distance and pickup information.
Do we need a Google Merchant Center account?
Yes. The central product catalogue and local inventory data are managed through Google Merchant Center. Google Ads, Merchant Center and store locations must be connected correctly for paid campaigns.
Do we need Google Business Profile?
Participating stores generally need Google Business Profile or another applicable Google-supported location setup. Feed store codes must match connected store-location records.
Can we use our existing Google Shopping feed?
Yes. Your existing product data can normally supply the central catalogue. The local implementation adds store-specific inventory and connects each record with the relevant product and store.
Can we activate only selected stores or products?
Yes. FeedOps can control participation by store, region, category, brand, product, stock, price, margin, promotion or other agreed rules.
Can we use Local Inventory Ads with Performance Max?
Yes. Eligible local inventory can be used in Performance Max campaigns. The structure depends on whether campaigns combine online and local objectives or focus on store goals.
Can we use free local listings without paid advertising?
Eligible retailers can activate free local listings, paid Local Inventory Ads or both. Your business controls which programs are activated.
Can Local Inventory Ads support click and collect?
Eligible pickup experiences can include same-day, next-day and later pickup. Your source data, website, checkout and operations must support the promise shown.
How frequently will inventory be updated?
Frequency depends on source systems, inventory volatility, connection method, catalogue size and Google’s supported processing methods. We do not describe a setup as real-time unless the complete data path supports it.
Can stores have different prices?
Store-specific pricing can be supported when available from the source system and implemented consistently across the feed and customer experience.
Who manages the advertising campaigns?
Your internal media team or agency manages campaigns, budgets, bidding and targets. FeedOps manages the product and inventory data and supports the campaign team when feed changes affect advertising.
What happens after launch?
FeedOps monitors feed delivery, store and product matching, record errors, Merchant Center warnings and eligibility. We maintain rules and coordinate issues originating in inventory sources, websites, store data or advertising accounts.