The Truth About Google PMax | How I Realized Google Ads Is Selling, Not Advertising
In this video, I share a story from my early days in digital marketing when I thought I had all the answers. I believed I knew exactly which half of my advertising was wasted—only to realize, after years of running Google Ads, that I was wrong.
I wasn’t just advertising; I was selling.
Why Data Feed Optimization Matters: Insights from Frank Grasso, CEO of FeedOps
Product data feeds are about as exciting to a marketer as inviting your tax auditor to spice up a Friday night dinner party. But ignore them at your peril! They may not be glamorous, but they play a massive role in your advertising success. Learn the basics of data feeds, and you’ll thank yourself later!
Why Your Google Pmax Ads Campaigns Are Failing – The #1 Mistake You MUST Avoid!
You log into Google Ads, and BAM, you're hit with "optimization scores" and recommendations that can pull you away from what really matters. That’s why I’m breaking down the powerful OKR system (Objectives and Key Results) – used by tech giants like Google, Microsoft, and LinkedIn