FeedOps FAQ Hub – Everything You Need to Know
A single page for every question—platform, performance, pricing, and partnerships. Scan the sections below for quick answers, then take the next step.
Ready to see FeedOps in action?
Getting Started & Onboarding
How do I get started with FeedOps?
Book a live demo using your product data. We’ll show exactly how we optimise feeds and what results to expect. After the demo, you can run a fully refundable 30-day pilot or move straight into onboarding.
Can I start with one client or campaign?
Yes. We’ll optimise one client or campaign for 30 days, prove the impact, then formalise a wider partnership that fits your portfolio.
Can I use FeedOps without a dev team?
Yes. Shopify and BigCommerce users install an app and sync in minutes—no code. Other platforms connect via API or flat file with guided onboarding, so you still don’t need developers.
What is FeedOps’ optimisation approach?
- Live Demo with Your Data – See exactly how your feed would be improved.
- 30-Day Paid Pilot (Refundable) – Get real results with real data, risk-free.
- Ongoing Optimisation – Monthly AI enhancements, strategic reviews, and full-service support.
About FeedOps
What is FeedOps?
FeedOps is a product-feed optimisation platform for retailers, brands, and agencies. We enrich and syndicate product data so ads, listings, and marketplace campaigns perform better on Google, Meta, Microsoft, TikTok, Amazon, eBay, and more.
What makes FeedOps different?
Built by advertising pros, FeedOps focuses on performance—not just data transfer. AI enriches every feed, and a Concierge team provides hands-on strategic support tied to clicks, ROAS, and revenue.
Is FeedOps just software or a service too?
Both. Automation and AI scale your feed improvements, and every plan includes diagnostics, strategic guidance, and ongoing support.
What is FeedOps’ mission?
To turn messy, under-performing product data into a competitive advantage—so retailers and agencies achieve more sales, less spend, faster value, and less effort across every channel.
Platform & Integration
Which platforms does FeedOps support?
Native apps for Shopify and BigCommerce, plus API or flat-file connections for Magento 2, WooCommerce, Salesforce Commerce Cloud, Neto, Ecwid, nopCommerce, Wix, and more.
Can FeedOps handle custom or headless ecommerce setups?
Yes. We build custom connectors via API or secure flat-file transfers—no need to rebuild your stack.
Does FeedOps support ERP or POS integrations?
Yes. We have connectors for NetSuite, Microsoft Dynamics, Lightspeed, and other ERPs/POS. Real-time or scheduled syncs are available.
Can FeedOps ingest data from flat files?
Yes. We accept CSV, TSV, XML, Google Sheets, and existing Google or Microsoft Merchant feeds. Updates can run on a schedule or be triggered manually.
Can we connect multiple data sources (store, ERP, POS)?
Absolutely. FeedOps merges and normalises data from stores, ERPs, flat files, and APIs into one source of truth.
How long does onboarding take?
We usually begin optimisation within 3–5 business days of kickoff. Most pilots go live in 10–15 days, depending on complexity and platform readiness.
Will FeedOps overwrite or change my live product listings?
No. We generate a separate, optimised feed for ads and marketplaces. Your storefront data stays untouched. If you want to reuse the improved data on-site or for SEO, you can export and upload it—purely optional.
Supported Channels & Distribution
Do I need a separate feed for each channel?
No. FeedOps ingests your data once, then syndicates optimised versions to every channel—Google, Meta, Microsoft, Amazon, TikTok, Pinterest, and more—tailored to each platform’s format and ranking logic.
Can FeedOps help with affiliate or partner feeds?
Yes. We deliver clean, up-to-date feeds for affiliates and comparison-shopping engines, keeping branding, pricing, and availability consistent across partner networks.
Can FeedOps support us on marketplaces like Amazon and eBay?
Yes. FeedOps formats and enriches marketplace feeds to boost visibility, search rank, and buy-box performance. We also update inventory and shipping data to prevent oversells.
Does FeedOps handle order syncing from marketplaces?
Yes. Orders from Amazon, eBay, and other marketplaces sync back to your ecommerce system automatically, so you can manage fulfilment without changing workflows.
Core Platform
Will FeedOps replace our current feed tool or plugin?
Yes, if you choose. Unlike sync-only tools, FeedOps actively improves data quality, adds AI enrichment, and provides unlimited hands-on support.
How often does the feed sync?
Daily on Essential Concierge, up to near-real-time on Growth and Omni Concierge tiers. Manual sync buttons are always available. Current uptime: 99.7 %.
Syncing & Data Management
How quickly do changes sync to FeedOps?
Price, stock, and content updates can sync every few minutes. On-change triggers keep shopper information accurate.
What happens if my schema changes or my store updates?
FeedOps handles API versioning, rate limits, and field mapping behind the scenes, so feeds keep running smoothly with minimal effort.
Performance & Optimisation
How does FeedOps optimise Shopping Ads?
We rewrite titles, enrich attributes, and fix Merchant Center errors, lifting visibility and ROAS in Google Shopping, Performance Max, and Microsoft Ads.
How does FeedOps lift overall ad performance?
Enhanced titles, descriptions, attributes, and product_type values give ad algorithms richer signals. Expanded categories and accurate local stock drive higher CTR and ROAS across all major channels.
Does FeedOps improve organic visibility and free listings?
Yes. AI-generated, keyword-rich descriptions help products rank in Google Free Listings and marketplaces. Many merchants see a 10–25 % CTR lift within 30 days.
How does FeedOps help us win unbranded searches?
AI adds synonyms and long-tail keywords to product_category and product_type, then segments traffic so you can bid separately on non-brand terms—typically +60 % impressions and +50 % clicks in 45 days.
What is RPLI and why do you track it?
Revenue-Per-Listing-Impression blends visibility and sales into one metric, ideal for marketplaces. Clients usually gain 10–30 % RPLI uplift in the first 60 days.
Can FeedOps handle promotions and deal syncing?
Yes. We inject promo IDs, automate “was/now” pricing, and push Lightning Deals, eBay markdowns, and other offers—driving up to 3× promo impressions and 12–18 % higher promo CTR.
How do I segment or label SKUs for campaigns?
Our rule editor builds unlimited dynamic custom_labels (margin, stock, seasonality, clearance). Margin labels alone have delivered +18 % ROAS for many clients.
Compliance & Error Handling
How does FeedOps ensure data accuracy?
We validate and normalise feeds, map fields to each channel, auto-fix errors, and enrich missing attributes. AI checks for GTIN gaps, price mismatches, and image issues before they cause disapprovals.
Does FeedOps flag and fix compliance issues?
Yes. Auto-healing rules resolve most errors; your Concierge alerts you only when human input is needed—reducing disapproved items by 92 % month-over-month.
Local & Multi-Store
Can FeedOps manage Google and Microsoft Local Inventory Ads?
Yes. We sync real-time store-level stock and prices, enabling Local Showcase Ads and “See What’s In-Stock Nearby” badges. Merchants report +15–25 % store visits and +8–15 % local ROAS uplift.
Can I manage store-level pricing or inventory with FeedOps?
Yes. FeedOps supports per-store SKUs, pricing, and promotions. Syncs run as often as hourly to keep in-store data accurate.
Do you support multi-store or multi-country catalogues?
Fully. One dashboard covers multiple storefronts, currencies, and languages, each with locale-specific feeds.
Social, Discovery & Email Channels
How is FeedOps different for Social and Discovery Ads?
We create dynamic product data for Meta, TikTok, Pinterest, and Google Discovery. These platforms build creatives directly from enriched feeds, and FeedOps ensures your data is ready.
Can FeedOps manage content across organic and paid social campaigns?
Yes. We keep price, availability, and creative details aligned across ads and unpaid discovery formats.
What does FeedOps do for email marketing?
We connect your product feed to email platforms like Klaviyo, Mailchimp, and Salesforce Marketing Cloud—enabling real-time product content in newsletters and automations without manual updates.
AI & Next-Gen Search
Does FeedOps optimise for emerging AI channels like ChatGPT or Google Gemini?
Yes. We structure feeds with conversational language, enhanced metadata, and trust signals so your products rank in AI-powered search tools such as ChatGPT shopping plugins, Google AI Mode, and Microsoft Copilot.
Reporting & Insights
What kind of reporting is included?
All reporting is custom. Tell us the hypothesis, and we deliver plain-English insights—Brand-vs-Non-Brand, RPLI, local-store ROAS, cohort comparisons, and A/B tests—plus clear next steps.
Can we test different titles or attributes to see what performs best?
Yes. We run A/B cohort analysis and send a test-vs-control report showing the exact uplift and which variant wins.
Collaboration & Security
Is there a way to preview or approve changes before they go live?
Yes. All rules and AI edits can be staged and approved via workflow before publishing.
Can we collaborate with our agency inside FeedOps?
Yes. Granular user roles let agencies, merchandisers, and marketers work in one environment.
Will FeedOps conflict with my existing agency or media team?
No. We align feed optimisation with your team’s campaign goals. Many agencies invite us in so their media strategy performs better.
Do we have to stop using our current agency or platform?
Not at all. FeedOps integrates with any team, any channel, and nearly any workflow.
Is my data secure?
Data is encrypted in transit (TLS 1.2+) and at rest (AES-256). Hosted on AWS with annual third-party penetration tests and GDPR/CCPA compliance.
What happens if I stop using FeedOps?
Your store remains untouched. You can export or pause optimised feeds at any time, and we remove our data on request—no lock-in.
Reporting & Insights
What kind of reporting is included?
All reporting is custom. Tell us the hypothesis, and we deliver plain-English insights—Brand-vs-Non-Brand, RPLI, local-store ROAS, cohort comparisons, and A/B tests—plus clear next steps.
Can we test different titles or attributes to see what performs best?
Yes. We run A/B cohort analysis and send a test-vs-control report showing the exact uplift and which variant wins.
Reporting & Insights
What kind of reporting is included?
All reporting is custom. Tell us the hypothesis, and we deliver plain-English insights—Brand-vs-Non-Brand, RPLI, local-store ROAS, cohort comparisons, and A/B tests—plus clear next steps.
Can we test different titles or attributes to see what performs best?
Yes. We run A/B cohort analysis and send a test-vs-control report showing the exact uplift and which variant wins.
Reporting & Insights
What kind of reporting is included?
All reporting is custom. Tell us the hypothesis, and we deliver plain-English insights—Brand-vs-Non-Brand, RPLI, local-store ROAS, cohort comparisons, and A/B tests—plus clear next steps.
Can we test different titles or attributes to see what performs best?
Yes. We run A/B cohort analysis and send a test-vs-control report showing the exact uplift and which variant wins.
Agency Collaboration & Partnership
How does FeedOps work with agencies?
We act as your feed team behind the scenes. You keep the client relationship; we handle the product data that powers campaign performance. Most agencies loop us in only when technical blockers arise—speeding delivery and building trust.
Will FeedOps replace or compete with our agency?
Never. We don’t run ads, manage budgets, or pitch strategy. We simply make your product data perform better—so your campaigns do too.
Can we involve FeedOps without giving up control?
Absolutely. You choose the visibility level. Some partners introduce us as part of their delivery team; others keep us fully white-label. Either way, your team stays in control.
Can FeedOps support multiple clients or an entire portfolio?
Yes. Whether you manage five clients or fifty, FeedOps provides centralised visibility, consistent delivery, and scalable support across every account.
Will FeedOps cause conflicts in the client’s tech stack?
No. FeedOps integrates cleanly with the ecommerce platform or data source and only publishes outbound feeds. We don’t touch the storefront or interfere with other systems.
Do you offer co-branded or white-labelled delivery?
Yes—typically for larger agency partners. We provide co-branded reporting, platform access, and private-label options where needed.
Can we access shared reporting or diagnostics?
Yes. Feed health diagnostics, campaign-level insights, and planning calls can be shared with you—or directly with the client, at your discretion.
What kind of support do agency partners receive?
Partners receive priority support, rapid diagnostics, shared planning sessions, onboarding help, and enablement resources to streamline delivery.
How do we get started as a partner?
Start with one client or campaign. We demo using their real product data, run a 30-day pilot to prove results, then formalise a partnership tailored to your portfolio.
Are there incentives or partner benefits?
Yes. While commercial terms remain private, partners get preferred support, early feature access, and other exclusive perks. If we’re a strong fit, we make collaboration worthwhile.
Pricing, Plans & Support
What are the FeedOps White-Glove plans?
- Essentials – Ad channels and affiliate feeds (Google, Microsoft, Meta, TikTok).
- Plus – Essentials + local inventory feeds, store-level campaigns, TikTok, Criteo, affiliate, email.
- Complete – Plus + managed marketplace feeds (Amazon, eBay, etc.) and order/shipping sync.
VIP (invite-only) – Complete + direct C-suite access, bespoke AI models, and priority roadmap input.
What’s included in the 30-Day Pilot?
A production feed for one or more channels—usually Google—fully optimised with AI enrichment, error resolution, and alignment to your goals. It’s a real-world test, not a demo.
Is the pilot really refundable?
Yes. If FeedOps isn’t the right fit after 30 days, we refund the pilot fee—no pressure, no hassle.
What happens during the 30-Day Pilot?
We baseline KPIs (CTR, RPLI, error rate), run live optimisations, and review results with you. All changes stay in a separate feed until you approve them.
What happens after the challenge?
You move into the White-Glove plan that fits your growth goals. We continue proactive optimisation, channel expansion, and strategic support on a term agreement.
Do I need to use all channels right away?
No. Start with your highest-value channel—Google, Meta, Microsoft, etc.—and add more over time. Plans are built to grow with you.
Is there a separate platform licence fee?
No. Software, AI, and Concierge service are bundled into one monthly subscription.
Are support tickets or hours limited?
No. Every White-Glove tier includes unlimited tickets with same-day responses; no reasonable request is refused.
What happens to my feed if I don’t go ahead after the pilot?
Nothing is pushed live unless you continue. Your original feed stays unchanged; pilot optimisations remain unpublished, and you keep the insights.
Why FeedOps vs Other Tools
Why should I choose FeedOps?
- AI + Experts – Automation meets hands-on strategy.
- Agency-Ready – We support your media team, never compete with it.
- Full-Service – Every plan includes feed optimisation and compliance monitoring.
- Non-Intrusive – We work only on outbound feeds; your storefront stays untouched.
Is FeedOps just another app or plugin?
No. FeedOps is a service-backed optimisation platform. Our AI powers the feed, and our team actively manages improvements, strategy, and performance.
We use an app or plugin already—why switch?
Most apps just sync data—they don’t optimise it. FeedOps applies AI and human insight to improve titles, attributes, structure, and segmentation—driving better visibility and returns.
We’re already doing okay—do we really need this?
Even healthy campaigns can be limited by feed quality. FeedOps pushes top SKUs harder, reduces waste, and unlocks new growth—without increasing your workload.
Will this slow things down or make things more complicated?
Actually, FeedOps reduces noise. Your team spends less time fixing feed issues and more time on strategy. We handle diagnostics, titles, and attributes so you can focus on growth.
Company Background
Where did FeedOps come from?
FeedOps began as an internal tool at Dynamic Creative, a retail-focused media agency. When the agency sold in 2022, FeedOps spun out as an independent platform dedicated to feed optimisation.
Who founded FeedOps?
Frank Grasso, Tim Campbell, Kaushal Vyas, and Vanessa Maund—the team behind Dynamic Creative’s technology.
Who is on the FeedOps leadership team?
- Frank Grasso – CEO – Two decades in ecommerce and performance marketing.
- Tim Campbell – COO – Oversees scaling, innovation, and product development.
- Kaushal Vyas (Kevin) – Senior Software Engineer – Co-architect of the AI engine.
- Vanessa Maund – Business Development – Leads commercial growth and partnerships.
Partnerships
Are there any incentives or partner benefits?
Yes. Partners receive preferred support, early feature access, and other exclusive perks. If we’re a strong fit, we make collaboration worthwhile.
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