Blog Articles

Google Shopping Pmax –  Level Up Your Pmax Score? Let’s be real—if you’re managing Google Shopping or PMax campaigns, having a clear objective should be

Sales vs. Advertising in E-commerce: How I Got it Wrong! About twenty years ago, I attended a marketing conference that highlighted the battle between sales

What is Data Feed Optimization? What is Data Feed Optimization and Why It’s Essential for Ecommerce Success? In today’s fiercely competitive ecommerce landscape, simply connecting your

Experienced eCommerce leaders know only too well about the importance of shipping rates and that inaccuracies in these rates can wreak havoc on your e-commerce

In the fast-paced world of digital marketing, staying ahead of the curve and atop any significant changes is key for savvy digital marketers, ecommerce professionals

In the intricate world of e-commerce, Google Merchant Center plays a pivotal role in showcasing your products to a vast buying audience. Amidst the various

In the ever-evolving landscape of digital marketing, feed-based advertising channels like Google Shopping, Facebook and Bing Ads have become front and centre for online retailers

Introduction Local inventory ads are an additional layer of local data that allows e-commerce retailers to connect with their local customer base like never before.

Performance Max (PMax) campaigns have revolutionized digital advertising, offering unparalleled reach across Google’s vast array of channels. However, harnessing the full potential of PMax requires

Dynamic remarketing is a crucial component of any e-commerce strategy. Yet many dynamic remarketing campaigns are held back because products are disapproved from showing in dynamic remarketing channels. In this article, you will learn how fixing dynamic remarketing disapprovals can help to improve your Return on Ad Spend (ROAS).

In the dynamic world of ecommerce, achieving peak performance is a non-negotiable goal for businesses looking to thrive. However, one issue that frequently stands in

When it comes to successful digital marketing, feed optimization plays a crucial role. By fine-tuning your product feed, you can enhance product visibility, boost click-through

Starting your journey in feed optimization can present a few initial challenges. However, these are normal parts of the journey that, once addressed, pave the

Beginning your journey with FeedOps, a platform designed to empower digital marketers to master product feed optimization, is an exciting step forward. While FeedOps is

Welcome to the dynamic world of FeedOps, where the intricacies of AI-driven product feed optimization meet the transformative capabilities of AI advertising. Whether you’re a

The new Bing is now powered by OpenAI’s GPT-4 technology, which has been customized for search. This means that Bing can now carry on a

One of the most effective forms of retail advertising is Product Listing Ads (PLAs). PLAs allow retail businesses to showcase their products on various digital

If you’re an online retailer or advertising agency, you’ve likely encountered the term “Google Shopping feed” before. So, what exactly is a Google Shopping feed,

Shopping Feed Management actively optimizes and manages a product catalog, promoting products across multiple online shopping channels like Google and Bing Shopping. This process demands

A product data audit involves carefully reviewing and analyzing your products’ information in a product data feed (Bing or Google Shopping Feed). To clarify, search

Work on the most important feed optimization tasks first using the FeedOps Playbook. The FeedOps Playbook now has health check and optimization scores to help you identify problems and opportunities. Product data feeds provide the fuel that powers product level advertising programs such as Shopping Ads, Pmax and Dynamic Remarketing Ads. If you want to improve your return on ad spend, feed optimization is what you need to be doing.

Product Keyword Research is a vital part of any Google Pmax or Bing shopping campaign. Do you want to reach more customers and sell more

It should come as no surprise that optimised product feeds perform better in the ecommerce marketplaces, like Google Shopping, Microsoft ad network and Meta. The

While most retailers are connected to the major eCommerce marketplaces, some might be missing an opportunity to further improve their campaigns with ongoing optimisation of

FeedOps provides suggestions for your product data via playbook items, giving you the flexibility to advertise the way you want.

FeedOps allows you to optimize the Google Product Category at both category & product level, giving you the flexibility to advertise the way you want.

FeedOps helps you get your product data where it needs to be. FeedOps allows you to choose which fields from your website to use as feed attributes, giving you the flexibility to advertise the way you want.

FeedOps helps you get your product data where it needs to be. Our new export to Google Sheet feature gives you even more flexibility.

At FeedOps we are constantly innovating to help you get the best results with the least effort. Today we have released a number of new features to help you do just that.

Product data optimization is a must in today’s competitive advertising environment, particularly when it comes to search engine marketing (SEM). Those who optimize their data

Here are 2 new features we recently added to FeedOps, that help you construct the best titles for your products in a SEM/PPC context.

Smart Shopping campaigns bundle programs such as Shopping Ads and Dynamic Remarketing Ads with Google’s machine learning and Smart Bidding. What makes it a Smart

This article will highlight the key steps required (and potential failure points) to getting your products listed, approved and generating traffic from shoppers searching for the products you sell.

As you may have heard, Google released free shopping listings on the Google Shopping Tab last year in October. These  free listings are available to

FeedOps helps get products seen by more people, more often with advanced feed optimisation. Get an Optimized Feed for Google Shopping with FeedOps. What is

Since Google announced free listings in October 2020, it’s more important than ever to be where your competitors are. With Google Search having over 90%

However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center

However, setting them up can be complicated and frustrating when dealing with Google Merchant Center errors, disapprovals and warnings. We work with Google Merchant Center

Google has recently launched free organic listings on the Google Shopping Tab.Google has extended their Shopping Tab to include free listings, just like on the

It is hard to deny that AI is already a crucial part of online advertising. Yet, many advertisers are still struggling with the concept and

Google Ad extensions are a way to expand your text ad with additional information. According to Google, they typically increase your ad’s click through rate

One of the most common ad formats that we are asked about is Google Responsive Search Ads and how they differ from Google Expanded Text

What is Google Ads data and why is it useful? Data in this context is a method of communication. There are different ways in which

Google have announced new requirements for Google Shopping feeds, with the goal of improving the online shopping experience for consumers. These changes may affect your

You can see how much you spend; how much revenue you have made online from this spend and then calculate the efficiency of this. The

What it is – free organic listings on Google shopping which will be available only in the Google Shopping tab on google.com (not the Google

Importance of online advertising Online advertising is critical to the success of a business with a website, particularly for those needing to get sales when

Remarketing is commonly known as a way to re-engage with people who have previously visited your website, or used your mobile app. Dynamic remarketing is

Google Ads for eCommerce can be easy to start but hard to master. You may have some sales from your ads coming in the door

Retailers can use this report to understand user demand for brands and products in their industry. The ‘Best Sellers Report’ provides a list of top

How can you get your Shopify website found by people looking for the products you sell? The best way to start is with Google Shopping

If you don’t have a feed, don’t worry, we can help you with our Google Shopping Feed management. This blog will aim to guide you

‍ Dynamic Search Ads (DSAs) are an ad format available in Google Ads that allow advertisers to find customers searching on Google for precisely what

A Google Shopping feed is a collection of your website’s products and relevant product information. If you don’t already have a feed, don’t worry, you

There are many different attributes and requirements that are available to you in your Google Shopping Feed. Ultimately, the goal of your Google Shopping Feed

Doing so has its benefits and its pitfalls. Google Smart Shopping takes advantage of Google’s Machine Learning to help reach more shoppers looking to buy

We have updated our Ad Platform software thus enabling Search campaigns to take full advantage of Google’s Machine Learning. How Do We Automate Search Campaigns

Google Search campaigns are not new, they’ve been helping businesses advertise for over 20 years and change, here is how to set up Google Search

This blog has been updated go to Google Shopping Feed Explained: Everything You Need To Know A Google Shopping feed is a collection of your

So, the first thing you’ll need to know about how to set up Google Shopping ads is how to add products to Google Shopping with

Standard Google Shopping ads allow you to show product ads at the top of Google search results for terms relevant to your products. Smart Shopping

They allow you to show your products at the top of Google search results for search terms relevant to your products. Google Shopping ads direct

They will always say yes to the question of growth, it’s their job to grow revenue and increase profits. Ask the same person what the

If you want to test your knowledge that this Google Ads Quiz. What is Google Merchant Center & Why You Need It If you are

Over the last few years, more than 50% of all Google Ads spend has shifted from traditional text ads to Google Shopping ads. If you