I’ve managed over $700 million in ad spend, contributing to billions in revenue. I say “contributing” because online success hinges on three key factors: a product people want, a price they’re willing to pay, and timely delivery. The rest is about attention to detail. I’m not your typical digital advertising expert. My background is unconventional. I left school at 14 and worked as a mechanic until I was 33. In 2002, I leveraged my problem-solving skills to launch a $1 million Google Ads campaign for a travel client. This experience taught me how to optimize ad quality and campaign structure to reduce costs. Over time, I witnessed Google’s evolution: from Sponsored Links to AdWords, then Shopping Ads, Smart Shopping, and finally PMax. As Google expanded its digital media dominance, I realized that my agency needed to adapt. That’s when I shifted focus and sold my agency to start FeedOps. At FeedOps, my mission is to help eCommerce businesses sell more products, increase revenue, and reduce ad spend. We focus on relevance, the core of effective digital advertising. By ensuring your product data and ads are highly relevant to user intent, we help you spend less and gain more. Relevance drives everything from higher click-through rates to better conversion rates and lower costs. At FeedOps, we harness this principle to optimize your ads and product data, ensuring you achieve better returns on your advertising investments. My mission is to help advertisers scale their creativity and productivity, and to provide them with the best tools and solutions to reach their target audiences and achieve their goals. I am passionate about leveraging the latest technologies and trends to enhance the capabilities and performance of our software, and to deliver exceptional value and service to our clients. I am also committed to building and nurturing a talented and diverse team of digital marketers and software developers, who share my vision and values of excellence, collaboration, and customer satisfaction.