Log in

Two New FeedOps features to target keywords and improve your ads

New Features

The vast majority of people search for products using predictable patterns. Title templates allow you to optimize many product titles at once. Today FeedOps has added 2 new features to help make your product optimization experience even better: 

  • The ability to add text to product titles
  • The ability to remove the original website title

Case study

Here is an example of how you can use both together.

Say, for example that we are optimizing a product feed for a website that sells Australian made socks made from:

  • Alpaca
  • Merino
  • Cotton
  • Bamboo

(each of the bullet points above is a product type).

The predictable search pattern is “Australian Made + {Product Type} + Socks”.  E.g. Australian Made Alpaca Wool socks

Using the FeedOps product title editor you can insert “Australian Made” & “Socks” at either side of the product type.

Add static text to product title in bulk

Below are examples of what the final product title would look like in Merchant Center:

  1. Australian Made Alpaca Socks Alpaca Wool Socks (Exceptionally Warm Luxury)
  2. Australian Made Merino Socks 90% Fine Merino Wool Winter Socks (Heavy-Knit )
  3. Australian Made Socks 95% Mercerised Cotton Sock
  4. Australian Made Bamboo Socks Sustainable Bamboo-Rayon Sock

In most cases leaving the original title in place is a good idea because It helps to keep the product titles unique but you do have the option to refine it further to improve the readability.

In the example below we have drilled down to alpaca socks, the original product title has been removed completely and replaced with the text “Warm Winter Luxury” and to keep the titles for each SKU unique size and color have been added.

This is what the final product title would look like in Merchant Center:

  1. Australian Made Alpaca Socks (Warm Winter Luxury) Small / Blue
  2. Australian Made Alpaca Socks (Warm Winter Luxury) Small / Red
  3. Australian Made Alpaca Socks (Warm Winter Luxury) Small / Green
  4. Australian Made Alpaca Socks (Warm Winter Luxury) Medium / Blue
  5. Australian Made Alpaca Socks (Warm Winter Luxury) Medium / Red
  6. Australian Made Alpaca Socks (Warm Winter Luxury) Medium / Green
  7. Australian Made Alpaca Socks (Warm Winter Luxury) Large / Blue
  8. Australian Made Alpaca Socks (Warm Winter Luxury) Large / Red
  9. Australian Made Alpaca Socks (Warm Winter Luxury) Large / Green

This is the start of a revamp of our product data editing tools. We have planned regular releases booked for the rest of this year.

Ready to take your ads to the next level?

Try FeedOps for Free Today

Looking to optimize your advertising and boost e-commerce sales? FeedOps is the solution you’ve been searching for. With our powerful product feed optimization platform, you can easily improve the performance of your Google and Microsoft Shopping . Don’t wait any longer to take your advertising to the next level – try FeedOps for free today!

Subscribe To The Feed Optimizer

Unlock unparalleled advertising results by subscribing to “The Feed Optimizer,” an aspiring blog focused on providing digital marketers with essential insights on feed optimization. By subscribing, you’ll receive access to practical tips, best practices, and industry secrets that will significantly enhance your digital marketing campaigns. Our goal is to build a comprehensive resource that empowers you to optimize your advertising feeds for maximum performance and return on investment. Stay ahead of the competition and experience the benefits of joining our growing community of ecommerce marketers —all committed to success in this fast-paced, competitive landscape. Don’t miss your chance to elevate your advertising game—subscribe to The Feed Optimizer today and harness the power of expert guidance in advertising feed optimization.

Find out how optimizing product data can improve advertising results.

We usually respond within one business day.