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New Bulk Editor for Product Data Optimization

Product data optimization is a must in today’s competitive advertising environment, particularly when it comes to search engine marketing (SEM). Those who optimize their data to match the way people search will succeed; those who do not will not be seen.

Today we have released a revamped product data editor FeedOps has released several new features to help you optimize your product data in a way that is both scalable and flexible.

Let’s dive in and have a look!

New Product Editor

The major feature in this release is a completely revamped product editor. Here is what it looks like:

The new FeedOps Product Editor.

The new product editor introduces some of our most-requested features, including:

  1. Editing multiple products at once
  2. Filtering your products by individual fields
  3. Add missing data
  4. Previews of titles and descriptions as they will appear in Google, Facebook and Microsoft
Add in new data for a field that is empty, whether it is a product type, an attribute, or a custom label.

Say for example that you want to adjust your product type to achieve Google’s recommended product type depth of 3 levels. You can filter your products to find all those with an empty Product Type (3rd Level) field, as shown in the image above. Make sure that the column(s) you want to edit are display, then select the results and click Edit.

From there you can put in the value that you want to add, click Save and your product type will be updated the next time your feed updates. Or you can click the Publish button to push your changes out to Google, Microsoft and Facebook straight away.

You can use the same technique to add in custom labels, missing attributes, adjust titles and more.

Apply a template to your titles (and descriptions) for one product or many.

Speaking of titles, you can now edit your titles to follow a template at an individual product level. Let’s say you want to add in the Size attribute to your product titles. Previously you would have had to do this for an entire category at a time. But what if you only need to adjust a handful of SKUs within the category? Simply select those SKUs and use the bulk editor view to adjust your title template. Oh, and you can do the same for your descriptions as well!

Save your changes, and the table will update to show you a preview of what will go out to your channel with the next update.

Preview your changes in real time.

This release marks a huge upgrade in your toolset for product data optimization. But we’re not done yet. We have more on the way, including more advanced filtering options, as well as improvements to the responsiveness of the user interface. Watch this space!

Ready to take your ads to the next level?

Try FeedOps for Free Today

Looking to optimize your advertising and boost e-commerce sales? FeedOps is the solution you’ve been searching for. With our powerful product feed optimization platform, you can easily improve the performance of your Google and Microsoft Shopping . Don’t wait any longer to take your advertising to the next level – try FeedOps for free today!

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Unlock unparalleled advertising results by subscribing to “The Feed Optimizer,” an aspiring blog focused on providing digital marketers with essential insights on feed optimization. By subscribing, you’ll receive access to practical tips, best practices, and industry secrets that will significantly enhance your digital marketing campaigns. Our goal is to build a comprehensive resource that empowers you to optimize your advertising feeds for maximum performance and return on investment. Stay ahead of the competition and experience the benefits of joining our growing community of ecommerce marketers —all committed to success in this fast-paced, competitive landscape. Don’t miss your chance to elevate your advertising game—subscribe to The Feed Optimizer today and harness the power of expert guidance in advertising feed optimization.

Find out how optimizing product data can improve advertising results.

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