OpenAI has launched a new way for users to discover and buy products directly within ChatGPT — called ChatGPT Shopping Search.
This new capability lets users browse shoppable products powered by structured product data from participating merchants. It’s a major step forward in how consumers find and purchase products — and FeedOps is ready to help retailers prepare.
What Is ChatGPT Shopping Search?
ChatGPT Shopping Search brings ecommerce discovery into the conversation. Instead of jumping between search engines, marketplaces, and brand sites, users can now ask ChatGPT for product recommendations and get instant, shoppable results.
The system uses structured product data feeds — similar to those used in Google Merchant Center — to display accurate, up-to-date product information like titles, images, pricing, and availability.
For developers and merchants, OpenAI has released a detailed commerce feed specification.
This outlines exactly how to format and submit product data so ChatGPT can display it accurately and interactively.
Instant Checkout (Currently U.S. Only)
A key part of this new feature is Instant Checkout — a streamlined buying experience where users can complete purchases directly within ChatGPT.
If you’re new to feed optimization, our Google Shopping Feed Optimization Guide explains how better product data drives visibility and sales across every channel.
At launch, Instant Checkout is only available in the United States and limited to selected merchants. However, as OpenAI expands access, having a compliant, optimized feed will make it much easier for brands outside the U.S. to onboard quickly when the feature becomes available.
How FeedOps Helps
FeedOps helps merchants prepare their product data for ChatGPT Shopping Search by optimizing and structuring feeds to meet OpenAI’s specifications.
Once your products are connected to FeedOps, you’ll gain access to our full suite of Australian tools — including deep product category optimization, AI-enhanced title rewriting, and attribute enrichment to improve discoverability across all platforms.
We handle the technical setup so you can focus on growth:
- Prepare your feed for OpenAI’s specifications.
- Optimize titles and categories using AI to boost product visibility.
- Generate a compliant feed ready for submission.
- Guide you through submission using OpenAI’s merchant form.
Getting Started
ChatGPT Shopping Search is still in its early stages, but it marks the start of a powerful new era for conversational commerce — one driven by structured, optimized product data.
If you want your products to be ready for ChatGPT Shopping Search, FeedOps can help you get there faster.
For existing customers, please reach out directly to your account manager to get started. For new customers, contact us here to learn how FeedOps can prepare your product data for ChatGPT Shopping Search and beyond.
Let’s make sure your feed is ready for ChatGPT’s next big leap.
Frequently Asked Questions
What is ChatGPT Shopping Search?
ChatGPT Shopping Search is OpenAI’s new feature that lets users discover and buy products directly inside ChatGPT. It uses structured product data feeds to display shoppable results in a conversational format.
What is Instant Checkout?
Instant Checkout allows users to complete purchases inside ChatGPT without leaving the chat. It’s currently available only in the United States for selected merchants, but global expansion is expected
How can merchants participate in ChatGPT Shopping Search?
Merchants can prepare by creating a compliant product data feed following OpenAI’s commerce feed specification. FeedOps can help optimize and structure your product data so you’re ready when OpenAI expands access.
What do I need before submitting my feed?
- You’ll need accurate product data (titles, descriptions, prices, and availability) formatted according to OpenAI’s requirements. FeedOps can audit and optimize your data, ensuring it’s compliant and performance-ready.
How can FeedOps help my business?
FeedOps connects, audits, and optimizes your product data to improve visibility and sales performance across all channels — including ChatGPT Shopping Search. We use AI to enhance titles, fill missing attributes, and structure feeds for better results.
