Products with impressions
See which products Google is already showing, so you can understand what is driving visibility.
Free Google Shopping Feed Audit Software
Get instant access to a 100% free, fully automated Google Shopping Feed Audit. See where weak titles, missing attributes, incomplete product types, and approval issues reduce visibility.
100% free
Instant access after setup
No manual review step
No feed edits
No Google Ads access
What the automated audit checks
A practical view of the product feed signals that affect Google Shopping visibility, matching, approvals, and clicks.
Visibility rate
Products being seen and clicked
Included
Account compliance
Programs, eligibility, and account signals
Included
Product approval
Shopping Ads, Free Listings, Display Ads
Included
Attributes
Titles, product types, variants, and identifiers
Included
What it checks
Are your products being seen and clicked?
For your products to sell, they first need to be visible in Google Shopping. Once they are visible, they need to earn clicks. The audit looks at Google Merchant Center independently of Google Ads, so you can see whether product visibility and click signals are being held back by the feed itself.
Account compliance is the on or off switch for product visibility.
If your Merchant Center account is not compliant, products can be disapproved or the account can be suspended, which means visibility stops before media performance even has a chance. The audit checks the compliance signals that can affect whether products are eligible to show, and it also helps confirm that the programs you are eligible for are turned on so your products can appear in the places Google makes available.
If products are not approved, they cannot be seen.
Product approval shows which products are eligible for each Google surface, including Shopping ads, free listings, and display ads. The audit separates approval by channel so you can see where important products are blocked, where issues need attention, and whether the products that matter most are actually able to appear where shoppers can find them.
If attributes are incomplete, Google has less context for what you sell.
Attributes help Google understand, classify, match, and recommend your products across search, free listings, ads, and conversational commerce. The audit highlights weak or missing titles, product types, identifiers, variants, colours, sizes, materials, weights, and other product details that can limit visibility, searchability, and discoverability.
Other measures help you see what is working, what is being ignored, and what to do next.
Products with clicks
Find which visible products are actually earning traffic and shopper attention.
Zombie products
Spot products that get impressions but no clicks, so ignored products can be prioritised for review.
Download and rerun
Download the audit data to a Google Sheet, rerun audits as often as needed, and view past audits.
FAQ
Questions about the Free Google Shopping Feed Audit.
Is the Free Google Shopping Feed Audit really free?
Yes. The Free Google Shopping Feed Audit is free to use. You enter your details, connect Merchant Center, and the automated audit starts.
Is the audit fully automated?
Yes. Once access is set up, the audit reviews Google Merchant Center product data automatically and surfaces product data issues at scale.
Do I need to become a FeedOps customer?
No. You do not need to become a FeedOps customer to use the audit. If you later want help fixing feed issues, that can be discussed separately.
Do I need to replace my current feed provider?
No. You can keep your current feed provider and still use the audit to understand product data issues.
Do I need to connect Google Ads?
No. The audit uses Google Merchant Center product data and does not require a Google Ads connection.
What Google Merchant Center access does FeedOps need?
FeedOps needs standard Google Merchant Center access plus reporting and insights permissions. This lets the audit read product data plus impression and click signals needed to assess feed health and generate visibility metrics without changing your product data. What does FeedOps access for the audit?
Why does FeedOps need report permissions?
Report permissions allow the audit to read product-level signals such as impressions and clicks. FeedOps uses those signals to generate visibility metrics and identify products that may need attention.
Does the audit make changes to Merchant Center?
No. The audit is read-only. It does not make changes to your Merchant Center account, product data, pricing, shipping, campaigns, or settings.
Who is the audit for?
The audit is for ecommerce teams, retailers, brands, and agencies that want a clearer view of product data health in Google Shopping.
Can agencies use the audit?
Yes. Agencies can use the audit across multiple client accounts. Contact FeedOps and we can set up an agency login for running audits across multiple clients.
Can retailers and brands use the audit?
Yes. Retailers and brands can use the audit to understand catalogue health, product visibility, and product data issues across their Merchant Center account.
Can I run more than one audit?
Yes. You get a login and can rerun audits as often as you need, so you can compare progress over time.
Can I use the audit on more than one website?
Yes. The audit can be used across multiple websites or Merchant Center accounts when access is set up for each account.
Can I invite my team?
Yes. Relevant team members and stakeholders can be invited so they can review audit results and prioritise fixes.
Can I keep a history of past audits?
Yes. The audit workflow is designed so you can review previous results and compare progress over time.
What does the audit check?
The audit checks signals such as visibility, products with impressions but no clicks, products with no impressions, attribute completeness, and product data gaps that may affect paid Shopping and free listings.
What are zombie products?
Zombie products are products that receive impressions but do not receive clicks. They may be visible, but they are not attracting enough shopper interest.
What does no impressions and no clicks mean?
No impressions and no clicks means a product is not being seen or clicked. This can point to weak product data, missing attributes, relevance issues, or visibility problems.
What is attribute completeness?
Attribute completeness shows whether important product data fields are present and complete. Missing or weak attributes can reduce visibility, relevance, and product matching.
Does the audit help with free listings as well as ads?
Yes. Feed quality can affect both paid Shopping activity and free listings because both depend on Google understanding product data accurately.
Will the audit tell me what is holding my product data back?
Yes. The audit is designed to help identify weak signals, missing data, low-visibility products, and missed opportunities in your product feed.
Do I need technical skills to use it?
No. The audit is designed to be simple to access and easy to understand. FeedOps can guide the setup process.
What happens after I submit the form?
You get access to the audit workflow, connect the Merchant Center account you want audited, and the automated audit starts. We use your details to email audit updates and help if setup needs attention.
Will FeedOps contact me after I sign up?
Yes. FeedOps may contact you to help set up access or support your use of the audit, but you are not required to upgrade.
Does using the audit commit me to anything?
No. Using the audit does not commit you to becoming a FeedOps customer or changing your feed setup.
What happens if I want FeedOps to help fix the issues?
If you want help after reviewing the audit, FeedOps can discuss the right plan, support model, or product feed demo for fixing the issues.