Blog Articles

Insights into common challenges faced on rapidly evolving ad platforms like Google, Microsoft, and Meta. We provide solutions and guidance, helping you navigate the complexities and enhance your advertising strategies effectively.

How To Optimize Shopping Feeds: What To Do First

Work on the most important feed optimization tasks first using the FeedOps Playbook. The FeedOps Playbook now has health check and optimization scores to help you identify problems and opportunities. Product data feeds provide the fuel that powers product level advertising programs such as Shopping Ads, Pmax and Dynamic Remarketing Ads. If you want to improve your return on ad spend, feed optimization is what you need to be doing.

New Feature: Feed Attribute Mapping

FeedOps helps you get your product data where it needs to be. FeedOps allows you to choose which fields from your website to use as feed attributes, giving you the flexibility to advertise the way you want.

Product Data Export from FeedOps

FeedOps helps you get your product data where it needs to be. Our new export to Google Sheet feature gives you even more flexibility.

New Bulk Editor for Product Data Optimization

Product data optimization is a must in today’s competitive advertising environment, particularly when it comes to search engine marketing (SEM). Those who optimize their data

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